You Get What You Pay For
The title of this article is a good one and it says a lot, to me at least. Unfortunately, a lot of people seem to be confusing it with “If you pay very little, you get a really good product”. This non-sensical saying didn’t used to be the standard, but as a graphic designer I see it being thought of as true all too often. In fact, if you ask me it is very quickly becoming that most dangerous of things: both “seniscal”and “expected”…
It would be easy to blame it all on India, wouldn’t it? All those people willing to do my job at a rate that I could never compete with? But the simple fact is that it is supply and demand. So in that case, there are obviously plenty of people out there who don’t care what the product is, as long as it’s half-decent and arrives with them on time.
My problem is that I like things done well. When I design, I do the whole process with an aim of making them a repeat customer, or at least feel as though they could approach me again. This is where the cheap graphic designers – as with all freelancers – differ. They don’t care about getting repeat business. They are happy to jump from one customer to the next forever, never maintaining a strong relationship of feeling of mutual trust.
I always had this perfection thing. When I was little I wouldn’t go to be until I had drawn some
hovis bread completely accurately. One mistake and I would start again.
Who knows what the solution to all this is? I just have to hope, I guess, that there enough people like me left in the world. Hopefully then I should be OK.
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