The Brief
When I first started designing based on what people had told me to design, I, like many people got it a bit wrong. I saw the idea and I ran with it…came up with something that I thought was really good. Although I was very happy with the end result, my client – who didn’t pay for the job, but still – wasn’t quite as impressed.
She immediately pointed out things that didn’t fit and pulled out her copy of the brief. Then transpired the most embarrassing fifteen minutes of my life. First she told me everything that wasn’t in the brief – and this was pretty much all of it – and then she told me everything that needed to be included when I re-did it…which was everything I had missed, virtually. Understandably I felt like a miserable failure of a human being. But then we had a coffee and she smiled and said, “don’t worry, I can remember how I was when I started”. She then went on to tell me about how she had started her copywriting firm, and how writing to a brief was pretty similar to designing to a brief: hard to get right, easy to get wrong.
Fortunately the next attempt was better. The design work I did wasn’t quite my cup of tea – a little too corporate – and actually it wasn’t hers either. But the fact was that the information, now, was easier to understand, and that was the whole point. My advice? Don’t see some graffiti on the wall saying r4i and automatically include it, and think more about what is needed than what you personally like. That way you can’t go too far wrong, really.
Similar Posts:
The Future? : I’m in business, am well up with the latest…
Politics : We’ve all been there…It’s our first…
How To Begin A Murder Mystery Book : If you love murder…
Comments are closed!